(1) Do not use the death and suffering of others to commodify and capitalize your own brand
(2) Do not make tokenistic statements of outrage that have no real substance
(3) take responsibility, in any statement of solidarity be reflexive of organisational failings in inclusion race and diversity
(4) Tell people what you are going to do as an organisation to create long-term and sustained change (in your own org and outside of it).
(5) Do not use the opportunity to centre yourself and the pain and upset you are feeling. Centre on the issues and the actions.
(6) Recognise the work Black people are currently doing to create a change, cite the Black scholars, activists and organisations you are supporting
(7) Actually support Black scholars, activists and organisations!
(8) Recognise the extreme burden and emotional turmoil that many Black people are facing in your organisation, offer real practical and immediate things to support them.
(9) if you have previously silenced Black people in your org who tried to speak about racism (L’Oreal we know what you did to Munroe Bergdorf), make apologies and reparations before claiming to be an ally.
(10) Every shallow tokenistic statement of allyship is a slap in the face to the communities who can spot self-centred exploitation of pain a mile way away.
It is vital that organisations stand up as allies right now but they need genuine, reflective and sustained allyship.